Brand Yu (Revisited)

Recently, I had the opportunity to listen to a discussion about branding self. If any of you have a marketing sense, you'll note that branding is normally attributed to inanimate objects. Products which can be purchased or sold. Apply this concept to the value of human capital, you then of something called Brand Yu. It does seem that this sort of conversation has gained huge momentum over the past 5-10 years. Why is that? I really don't have an answer to this question, but I would imagine it could possibly be related slumping economy, and the disproportionate numbers of people not taking advantage of life offerings.

One item that confuses me. What is the difference between a Brand Yu proponent and Life Coach? At the surface, it would seem that both would propose similar strategies of realizing the vast potential in self. Perhaps Hajj, could help me answer this question.

Regarding the talk, it was compelling. Many of the strategies that were recommended were common sense methodologies of helping to push your cream to the top. In other words, discovering the main adjectives which define your personal brand. Once you've identified your personal life statement, develop a strategy to help manifest that vision. You'll likely see an escape from that dead-end job. I'm not going to regurgitate all of the key points of this discussion; however, there was one interesting workshop.

Two volunteers were called to the front of the auditorium. Both were tasked with passionately describing some product. One person was given a Crackberry the other some Aquafina.
They had to convince the audience in 10min or less, the value of that product. Why must you have that addictive electronic device or that $1.50 bottle of water. Afterwards, they were tasked with providing the same passionate sales pitch about themselves. Why must you hire me? What is my value proposition? This was rather interesting. People typically fumble when tasked with this sort of question. Especially an impromptu challenge.

Lastly, I thought it odd that the speaker did not have a website. Methinks that your virtual brand is at least as important as your physical one. Secondly, the speaker did not wish to share their presentation. No hard copy or digital copy. Perhaps she was worried that her brand would be threatened? Odd indeed.. If your brand is strong it is also distinct and cannot be duplicated. Am I wrong?

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    This page contains a single entry by AG published on June 17, 2008 6:07 AM.

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