Content AutoDiscovery - Blogging 101

Had a great conversation with an old friend. He is new to the idea of community within blogosphere. One of his objectives is to drive traffic to his site, so that people could benefit from his very compelling story of Brand You.

The discussion brought me back to the days when I began to blog. Hmm. I suppose my path was very much like many others. Cut my teeth on Blogger, outgrew it after roughly 100 entries. Essentially, I wanted more control over my content, and there was no good reason to be lazy. So I migrated to the Movable Type publishing engine. I have been using MT for awhile, and since I am a creature of habit I have resisted the move to WordPress. I also like to occasionally beat on my chest and speak my clout. Since certain tasks require some thought on the MT platform. Heh, I am ok with that, after all I am Linux user ;)
What is interesting though.. Many of my geek friends moved to WP roughly two-years ago. Most of them left due to the licensing issues associated with MT. So it was likely altruism not a technical shortcoming.

Is it wisdom of the crowds? Not sure, in fairness to Six-Apart I believe their organization grew very large too quickly. Perhaps they focused too much attention on lowering the barrier to entry for new bloggers, that they unknowingly neglected their core constituency. It seems that MT 4.0 will be a convergence or sharing of the goodness of all of the 6A tools (ie TypePad, Vox, LiveJournal). All of these will finally trickle into MT. So says Anil ;) Better support rich content management, themes, etc..

Anyway, I digress.. This was _not_ meant to be a commercial for 6A. My friend wanted to know, "How do I drive traffic to my site?" Well, first and foremost your content must be worthy of a good read. It doesn't matter if you've got the prettiest and most colorful widgets, if you have nothing to say, it will become very clear to everyone.

Secondly, I have discovered that tagging via technorati helped to spread my ideas, and allow me to virtually engage others who share my viewpoint. It is worth providing a bit of historical context. Before the age of tagging (del.icio.us and technorati), I used a site called 'blogexplosion'.. Not even sure if it exists today. The advertised that they were increasing traffic on hundreds of sites. Their model was simply establishing a respository of links to various blogs, with the hope that spiders would crawl content. They were attempting to create peer review process ( much like Blogshares), but I never had much success with that particular model. Much of the sites listed at blogexplosion were non-technical and the idea that some elite group would annoint your site as the chosen one seems ridiculous at best.

So, I suppose that blogexplosion and BlogShares was Web 1.5, as they struggled to bridge the gap of this crowd wisdom idea. Tagging seems to be the most effective means to have readers discover your content. Another huge advance for me were my netcasts. I have found that some people actually listened to my radio show. Though I publish new shows on an infrequent basis, I do get a fair amount of traffic. Flickr and my personal photogallery was also instrumental in getting the spiders to crawl my site.

The indexing of pages within the various search engines is paramount to growing your traffic.

Last but certainly not least, I have found that sharing your ideas via trackback or simply touching other people with comments seems to peek the curiosity of others.
Well, I will continue to discover and use different tools as I deem necessary.

My site is in dire need of a facelift, and that will happen eventually too.

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    This page contains a single entry by AG published on June 8, 2007 7:27 AM.

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