AOL didn't get the memo

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Pretty good article which accurately describes the thinking of another pre Web2.0 company. Apparently the board members of the AOL never read the Cluetrain Manifesto either..
I wonder how effective their carpet bombing marketing scheme has been over the years. Back in the days, I looked forward to getting that floppy disk in the mail so that I could format it and get an extra disk. Media was costly then. Since they no longer send out floppies, their 10K free hours stuff always finds its way into the trashcan.

I would venture to guess that I'm not the only one who follows this method. Regarding their user experience, I never really cared for that enclosed, sanitized environment that was AOL. Naturally, I always discouraged others from using AOL and Prodigy.

The Internet is flat; AOL just doesn't know it | By Neil McAllister

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    This page contains a single entry by AG published on March 20, 2006 1:21 AM.

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