The summary is very succint and quite concise. The only disagreement I have is that hybrid technology is the panacea for gross market share.
Otherwise he hits the target without question. Unfortunately, the sad truth is that the hemmoraging will only get worse if both companies do not get smaller very quickly. Additionally, it certainly wouldn't hurt to make exciting, quality, fuel efficient products that consumers are compelled to purchase. All of which, would require a definite culture paradigm shift, that I'm not certain is easily attainable at this juncture.