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July 26, 2005

Clean Green

What if Ford decided to create a brand that only manufactured hybrid vehicles? Pretty aggressive concept.
However, it seems unlikely cosidering the prevailing culture within the auto industry. The OEMs design product which they consider to be profitable. At this point neither Ford or GM can afford to gamble on arguably speculative technology.
Nonetheless, considering the skyrocketing fuel costs, it is clear they cannot survive on the SUV market. There are hundreds of them sitting in dealer lots that will never be sold, regardless of the incentive laden packages.

Heck their are some who really don't consider hybrid technology to be innovative.
Actually, I believe that B-Series vehicles have a better chance of success than the pure hybrid play. Well, I suppose the fickle market will dictate the winners and losers. One thing is certain, we can't wait for China to begin dropping their low cost vehicles on our shores before we solve the dilemna.

The Green Machine That Could Be Detroit - New York Times

Posted by AG at July 26, 2005 3:28 AM